"It always seems impossible until it's done."
Nelson Rolihlahla Mandela
No More Plastic Foundation is a living, non-profit working Foundation in “start-up mode” to the service of the only one ocean that covers this planet – to generate public awareness about plastic pollution, advocate the need for alternatives to single-use plastic products and foster innovative solutions to invent the future of consumption.
We pledge to support the development of solutions that will help end the cycle of single-use plastics flowing into our ocean.
About the No More Plastic logo
Some people have been puzzled by the logo of No More Plastic. It is a turtle with an unusual shape, caused by a 6-pack squeezing its shell as it grew.
Plastic pollution, from discarded fishing nets to bottles and plastic bags, to tiny micro plastics almost invisible to the naked eye, are impacting marine creatures by the millions.
Our turtle is an ambassador for the marine life struggling to survive in a sea of plastic.
This turtle was imagined by our founder Rosalie Mann and designed by the French artist Guillaume Bollier.
"When I saw different documentaries, series about sea turtles - my son loves this prehistoric animal -, I sadly discovered how we are injuring them and the marine life with all our waste, our plastic waste.
This problem is not the problem of others - this problem concerns all of us - whatever our beliefs, our vision of the world, our tastes, our differences. We must act now.
Haunted by the idea, I decided to do something concrete to change this and in particular to inspire, to rethink our way of consumption, No More Plastic was created.
I wanted to use a destroyed turtle as a symbol of our actions, like a cry to say NEVER AGAIN.
I no longer want to see beautiful animals becoming monsters because we don't do something against the global plastic crisis.
During my researches with scientists, I also discovered that plastic is a dangerous material throughout its entire cycle of life for the environment but also for human health. Knowing that, I could no longer reasonably remain without doing anything. Public opinion had to understand to act better. We must reduce our consumption of plastic if we want to give a healthy future to future generations.
What sort of future do we want to create ? We really need to think about where our plastic trash ends up and what it becomes. When we buy or produce a product, it is imperative to think about the butterfly effect it will have on the future of humanity and the planet. Many alternatives exist. It is by being informed and responsible consumers that we can create a future we will be proud. There is no time to waste.
We can all contribute to the solution."
Founder of No More Plastic and writer of the No More Plastic Manifesto
Co-writer of the No More Plastic Manifesto
Alexandra Cousteau is an explorer with National Geographic, a Young Global Leader with the World Economic Forum and was named Earth Trustee by the United Nations. She is a Senior Advisor for Oceana and has been working to protect and restore the oceans for over 20 years.
“I am the third generation of a family has been deeply connected to the protection of the oceans since 1950. The oceans my grandfather explored were abundant, full of life, and pristine. My father Philippe was one of the first to notice the widespread degradation of the oceans and began articulating a conservation ethic that would shape our collective work until present day. Yet in spite of our best efforts, we have lost 50% of this natural capital. Under these circumstances, preserving what is left seems insufficient. It’s time to embrace an agenda to restore abundance in the oceans by 2050."
Co-writer of the No More Plastic Manifesto
"Our lifestyle and consumption make us responsible for the destruction of what allows us all to be alive.
No one can solve better than us this problem.
It's up to us to make things change.
We must act now if we don't want to have more plastic than fish in the ocean one day.
We must rise to the challenge of a lifestyle that doesn't have the effect of permanently and inevitably decimating the resources that make life possible.
We sure know that Dreams without goals, are just Dreams.
We believe in the strength of numbers: the billions of human that we are.
We don’t confuse movement with progress.
We call for a ban of single-use plastics.
We will have what we want because it just depends of what we do.
We are the solution."