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Unnormalise plastic ocean
Unnormalise Plastic.png

Short film produced by The Refreshment Club for No More Plastic Foundation

Creative Director: Onur Kece

Copyright: August 2025

Let’s create a global citizen force capable of funding a real counter-power.

 

Join as official member of the No More Plastic Coalition

If every person gave a donation, even symbolic,  we could become millions: a force capable of shifting the global balance, breaking the cycle of false promises, reversing the rise in cancer and infertility, and laying the foundation for a new, healthier economy.

Your donation will help to:

  • Power legal and scientific advocacy to confront plastic lobbies head-on.

  • Create public-impact content, documentary, videos, awareness campaigns, investigative reports, and meta-studies.

  • Build a lasting international alliance of citizens demanding accountability and systemic change.

This is not charity. It’s power, funded by all of us.

Let’s un-normalise plastic,  together.

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WE DECLARE
A STATE OF PLASTIC EMERGENCY

We, citizens of the world, refuse to let our health, our environment, our economy, and our future be sacrificed on the altar of plastic. Petrochemical plastic is invading our bodies, poisoning our children, contaminating our oceans, fueling climate disruption, and enriching a powerful few, at the expense of the common good.


We reject the false solutions of recycling and reuse plastic, illusions that only serve to prolong a toxic system.
We call on governments around the world to reduce global plastic production at the source, ban hazardous plastics, and protect the populations most at risk. It is time to fundamentally rethink our relationship with plastic if we truly want to build a sustainable future.

Plastic is a growing and dangerously underestimated threat to both human and planetary health. From birth to old age, toxic chemicals found in plastic, including phthalates, PFAS, and bisphenols, are linked to chronic diseases, especially in children. Plastic pollution is already responsible for over $1.5 trillion in health-related economic losses every year. This is an escalating economic disaster.

Today, we inhale more than 70,000 microplastic particles every single day, most of them inside our own homes.

Micro- and nanoplastics have been found in our blood, our lungs, our brains, even in the placentas of unborn babies.Endocrine disruptors circulate through our bodies. This is not just an environmental issue. This is a public health crisis.

 

Now present in the atmosphere, microplastics act as invisible climate agents: trapping heat, warming winds, fueling wildfires, and intensifying storms, torrential rains, and hurricanes. This is a climate crisis.

The global waste trade has created a shadow economy, where informal labor fills the gaps and vulnerable women, men, and children are exploited. Plastic fuels a modern form of slavery, in unregulated recycling markets where human trafficking thrives under the illusion of sustainability. This is a human rights crisis.

Deplastifying our world is no longer a choice, it is a public health, climate, social, human rights, and economic emergency. Today, we call for an end to the normalization of plastic. 

Plastic in the ocean is only the symptom, the visible tip of the iceberg.
The real issue lies in how we’ve normalised plastic in every part of our daily lives: The packaging that surrounds us, the clothes we wear, the shoes we walk in, the tyres we rely on, even the materials we choose to design with.
We live in the age of plastic.
It has infiltrated everything we buy, use, eat, breathe and discard.
We’ve come to see it as a symbol of modernity and convenience.
But plastic made from fossil fuels is not progress.
It’s pollution, it’s dependence, and now... it’s inside us.

Our oceans are suffocating in silence.

This is no longer just pollution.
It’s a pandemic.
And silence is a form of complicity.

No More Plastic was born out of urgency.
An urgency invisible to the naked eye, but already written in our biology.
Because plastic is no longer just an environmental issue,
It is a public health crisis.


It deepens the climate emergency and weighs on our global economy.
We’ve normalised the unnatural. And now, it’s everywhere.
It’s time to break free.


Plastic is the forgotten corollary of climate change.

There is no decarbonisation without de-plastification.


Recycling and reuse are illusions, a comforting narrative to delay change.
You don’t recycle poison.
You ban it.
Un-normalise plastic. Think outside the box, outside the plastic box.
Reclaim the future.

Changing a habit can change a trajectory.
Dreaming differently is already taking action.
We are not too small to make a difference.
We are just enough to make history.

No More Plastic is not a slogan.
It’s a fight for civilization.

Thank you to those who dare.
Thank you to those who create.
Thank you to those who resist, no matter what.
And thank you, for being part of this revolution.​​​

Contact

Special thanks to The Refreshment Club for creating this bold video campaign for us.

Agency Overview

 

Founded in Paris in 2019, The Refreshment Club is a creative agency working across communication, brand, and platform design for a new generation of luxury and lifestyle brands.

The agency employs an evolved communications framework that merges the fundamentals of traditional advertising with AI-enabled workflows—from strategy to creative production—giving brands new agility to respond, adapt, and move at the pace of culture. This approach, known as the MicroVerse Method, combines identity-based insights with cultural intelligence and future-focused craft to deliver campaigns that feel timely, relevant, and emotionally resonant.

CONTACT

Together we can change our future.
Email: progress@nomoreplastic.co

© 2025 - NO MORE PLASTIC - ALL RIGHTS RESERVED

NO MORE PLASTIC® trademark

and Turtle Symbol are owned by NO MORE PLASTIC

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